MBFWA PENTAX PROMOTION MARC NEWSON KO1 CAMERA
Pentax recently collaborated with Ghost Host to help launch their latest product, the Pentax K-01, at Mercedes Benz Fashion Week Australia. The challenge was to showcase Pentax's latest innovation to the leaders of the fashion and lifestyle industry in an engaging and contemporary manner. Ghost Host showcased the bold design and cutting edge features of the Pentax K-01 with an interactive photographic studio that allowed show goers to experiment with the camera in an intimate setting and have their photo taken and printed as a memorable keepsake. All studio photos where then uploaded to the Pentax Snap Australia website for users to view and share with their friends. A fashion accessory that creates memories! Yes please!